McDonald’s© Social Media Communication and What It Says about Gen Y Candidates Earlier this week, McDonald’s Corp. announced that Rick Wion, formerly of GolinHarris, Chicago, would be their first director of social media. While it is no surprise that the “two-all-beef-patties-special-sauce”™ company would ramp up their efforts in the social networking space, there are some [...]
Read moreGeneration Y’s motto is “stay connected,” and sometimes we all need to look a bit deeper into what that means. They are generally on their iPhones, networked to a web of outlets and establishing relationships with people they may never meet in real life. The currency: information. The method: social networks. In this weekly blog [...]
Read more“So, what do you want out of job?” It was a wake-up call when I heard this as a 23-year-old, fresh out of college and armed with a degree in psychology. A mentor peered across a large oak table as he asked the question and no words would come out of my mouth. I had [...]
Read moreWe live in a world that revolves around connections, communication and how well your network works for you and how you work for it. It’s no secret that who you know and who you take advice from can make a huge impact on your career. The secret is how to network beyond your own generation. [...]
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