Summer has welcomed in a high-tide of interns. If you live in the Washington, D.C. area, you know of the influx of twenty-someones who swarm the city from May to August. A recent TIME magazine article stated that 2010 ushered in a 2.9% increase in the number of internships from the previous summer, but that [...]
Read moreThere has been quite a bit of talk last week about Apple’s iPhone 4 announcement on Friday. The media storm that surrounded this product has been amazing, from Gizmodo’s initial leak of iPhone 4 pictures and information to last week’s outcry of problems related to the phone’s reception. But what does all of this hub-bub [...]
Read moreRecently, my professional circle is talking a lot about creativity. How do we capture and manipulate it in ourselves? How do we inspire it among coworkers/employees? How do we let it transform our work into something greater? It all started with Po Bronson and Ashley Merryman’s Newsweek series stating that, since 1990, scores on creativity [...]
Read moreEmployers, it is official: Social media is here to stay for Gen Y. According to the most recent study by the Pew Internet & American Life Project, Gen Y and other Millennial generations will rely on social networks in the future. Of the total sample, 69% of Generation Y (also called “digital natives”) reported that they [...]
Read moreIt is no surprise that Gen Y, a generation very concerned about their identity and individual success, has big dreams for the future. But, can they really pull us out of one of the worst economic crises in our time? According to Inc.com’s report of the American Express (AMEX) OPEN Small Business Monitor 2009 results, [...]
Read moreIt is true that Gen Y is shifting the definition of the “American Dream,” but I’d like to assert that Gen X set the stage for this transition. They are individualistic and planted the seeds for Gen Y to reconsider what “success” truly means for themselves. They love technology and created the platforms that Gen [...]
Read moreIn many ways, Gen Y is ushering in the age of social philanthropy. Companies used to participate in various volunteering activities, such as adopting a needy family and showering them with gifts during the holiday season. Since then, corporate social responsibility has launched in a few new directions. One is more effectively a marketing tool [...]
Read moreWhen I say the words “American Dream,” what comes to mind? Our answers may vary drastically, but for Gen X and Baby Boomers, the common answer is a house, a padded 401K and a healthy family — with health insurance. Gen Y also grew up with that influence, and while they would love to add [...]
Read moreAaaah, its the Fourth of July. That glorious weekend that includes the aroma of barbecues are in the air and red, white, and blue star-shaped cookies on the picnic table. On behalf of Gen Y employees across the nation this Independence Day, I’d like to say… Put down the Blackberry/iPhone, pick up a hamburger and [...]
Read moreLast Saturday, I was included in a group interview of incredibly savvy ladies to discuss the good, the bad and the ugly of how marketers target women. Our total age range was around 15 years and spanned Gen X, a hybrid of Gen X and Y, and late Baby Boomers. One topic that resonated with [...]
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